The Ultimate Reality Check:
The S1
No detail left unturned – answering the questions the market wishes it could ask you.
An S1 report is used by a company about to go public, but it shouldn’t be only for that. It's used not just to market your business as a viable investment, but to lay it literally all out there, brick by brick. Throwing you into the real world more directly than a strategic plan, an S1 is grounded in the nuts and bolts of what you are, where you're going, and why others should care. No business should operate without knowing the answers to the tough questions an S1 poses — you don't need to be going to IPO to realise the value (and the pain) of producing one and facing up to the gaps and opportunities they expose.