Taking the same work principles we apply to our customer report, we turn the lens on the business itself. Part brand book, part employee manual, but adaptable in form for the reality of each company, the Book expresses the thesis, and beyond, as lived culture and principles in the working life of employees. If there are values leadership not yet in place that leadership wishes to imbue, the bible can lay out a practical pathway towards them. The Company Book should serve for recruitment, as the onboarding handbook given on day one, and as a living resource every day. No false promises, no vague morivational values (teamwork! respect!). Just the truth of it.